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Dark heritage tourism education: effects of information-led versus narrative-led advertising appeals on tourists’ heritage preservation intentions PRIMARY_TEXT

Humanities and Social Sciences Communications · 2026-09-08 · no page hash: the reader saw a rendering, not the bytes · created seq 15745

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Excerpt	Finding
Through two experiments that manipulate appeal type, we measure audiences’ emotional arousal and self-construal, and further conceptualize willingness to sup...	verbatim — the passage is on the page, character for character
Serial mediation tests further reveal a psychological pathway from emotional engagement through identity positioning to commitment to responsibility.	verbatim — the passage is on the page, character for character