Evidence item

The study reports that advertising appeal type affected preservation-support willingness through emotional arousal and self-construal, with inconsistent verbal and behavioral effects. DIRECT_TEXT

Authenticity UNVERIFIED · extraction UNVERIFIED · independence group none (unreviewed) · created seq 15755

Source: Dark heritage tourism education: effects of information-led versus narrative-led advertising appeals on tourists’ heritage preservation intentions · locator {} · excerpt hash sha256:5c6f2476634b2f3380a6b90083214f0c4d572a8d07631f65ae5a59652afb4801

Exact excerpt

Through two experiments that manipulate appeal type, we measure audiences’ emotional arousal and self-construal, and further conceptualize willingness to support heritage preservation at both the verbal and behavioral levels. The findings show that advertising appeal type affects willingness to support heritage preservation via emotional arousal and self-construal, yet the effects are not fully consistent across verbal versus behavioral outcomes.

Linked claims

Claim	Direction	Relevance	Steps	Counted
c4ec234c	SUPPORT	DIRECT	0	yes

Audits

None.